McVitie’s Digestive Thins

AFTER America’s most iconic Biscuit/Cookie took the Thin route, in what is looking to be one of the trends of the year, it was perhaps only fitting that the UK’s most iconic Biscuit followed down this path. McVitie’s have taken their Digestives and, like Oreo, have shaved the Biscuit into a flat, thin snack. Oreo…

Nature’s Finest Pineapple & Mango

IT’S NOT often a new Fruit product comes along. That’s mainly because unless you genetically modify one, there isn’t going to be a new Fruit around. Within this area of the industry, it’s more likely that a new pairing concept or a new way of eating Fruit will be how brands keep themselves fresh and…

Kinder Bueno Dark

IN THE beginning there was a Milk Chocolate bar that covered a crisp wafer and a soft Hazelnut filling that swept the nation and became one of the most moreish Chocolate bars around, luckily they came in packs of two. Then the Kinder Bueno went white and added an even creamier taste to it. Now…

Walkers United Snap & Share

THE CHAMPIONS League and Walkers have had a long and successful partnership over the years and their latest idea offers you the chance to win tickets to either the quarter finals, semi finals or final of the Champions League, PS4s, editions of Pro Evolution Soccer or a host of footballs. The competition just requires you…